Reflection of success: Blogger Caz Filmer has been shortlisted as one of Australia’s top online creatives. Picture: Jeremy BannisterCAZ FILMER has turned a passion into a career.
The Ballarat blogger has been shortlisted as one of Australia’s top online creators and will attend the finals of the Kidspot Voices of 2015 awards in the parenting and design sectionthis November.
Publishing under the title of Caz Filmer Writes, Ms Filmer has gained huge recognition for her The Truth About Mummy and Ballarat for Families blogs.
Ms Filmer began blogging in 2009 and hasn’t looked back, becoming one of Ballarat’s most influential online contributors.
“I’m a bit of a word nerd so I really enjoy writing,” she said.
“When I had little children, back in the early days of blogging, it was kind of my release.
“It was more about working my way through motherhood and connecting with other people who were in the same sort of circumstance.”
Now, with her youngest in grade one, Ms Filmer has expanded her blog to include other aspects of Ballarat.
One of her most popular works is the Ballarat Bucket List, which features 100 activities for Ballarat families to undertake.
While writing is her first love, Ms Filmer is also making great strides in commercial social media, with online companies also requesting her expertise.
“That’s (the Ballarat Bucket List)one of my top posts now. There are a lot of people from Melbourne now coming up to Ballarat and looking for things to do,” she said.
“My background is in social welfare, so I didn’t even dream of it (what her blog would lead to).
“In terms of watching PR get involved, I’ve seen people throw money at bloggers to advertise products.
“It’s eventuated into a career basically.”
Ms Filmer has garnereda healthy following in Ballarat, with her Caz Filmer Writes Facebook page totaling more than 1500 likes, while her Ballarat for Families page alone has more than 1000 followers.
Her Twitter page has about 2000 followers, with another 500 also tracking her work on Instagram.
Despite her busy schedule, Ms Filmer still posts weekly.
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